Part of a mock campaign made for an assignment at Fleming College. Provided a fake brief from our professor for the referencing tool Mendeley, the inspiration for this project was to make the creative more interesting than what they currently do - to make it appealling to both younger students just entering their post-secondary careers, all the way to researchers who want to make their lives easier. The intent was to be relatable, punchy, and stand out from anything that’s been done by competitors in the industry.